Read the
following conversations and see how the new
words are used.
[W]
Alexa is developing a business plan. I told
her you might be able to help with the
market research.
[M] I'm proud of her. Going into
business for yourself can be risky,
but very rewarding.
[W]
I know she is
very serious about careful planning to avoid
making obvious mistakes.
[M]
The first problem Athos encountered was how
to evaluate his
competitor's share of the market.
[W]
Can't he gather
information from trade journals and the
local trade association?
[M] I don't know if
those sources offered him
enough hard data to analyze the competition's share of the market.
[W] The data we've
analyzed so far demonstrate that
our potential customers
want great service more than a great price.
[M]
That surprises me. I had assumed that the price of the product was the primary
motivation.
[W]
I'm surprised, too. Let's make sure our business plan is addressing
the need for extensive sales training.
[M]
I can't believe McPhee's Sweet Shop went out of business. They once were
such a strong competitor
for everyone else in the candy market.
[W] When they started selling fruit
juices and magazines, I wondered what their marketing strategy
was.
[M]
It certainly proves there's no substitute for
a solid business plan.