Script:
W With a new store opening across the street, we′ll have
to work harder to compete in our market. We need to attract more customers to
our store and our products.
M Perhaps our ads could show some of our satisfied
customers and have them talk about their experiences shopping with us. Ads like
that are often persuasive.
W What an inspired idea. Let′s get to work on it right
away. I′ll call a photographer to come over and shoot pictures of people
shopping in our store.